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Groucho Marx once observed that television is called a medium because it’s neither rare, nor well done.

One of the many hats I wear at 4^th Mesa Productions is that of Advertising / Marketing Consultant.  Another is Advertising Copywriter.

And in those capacities, very often I have to agree with Groucho.

How can we get tv ~ and advertisements in all mediums for that matter ~ so wrong?

Because we insist on ...

“Do I care about these people?”

As an Actor, that’s the way it always starts for me.

From the moment I pick up a script, watch a film, or see a stage play, it’s the question I have to answer.

If not, an insistent voice inside says, why are you telling me this?

If so, other questions quickly follow;

• Do I care enough about these characters to spend more time ...

Welcome to my first blog entry on ...